Hotel Facebook ads that actually drive bookings

We start by understanding your specific unique selling points

During your discovery and onboarding calls with Veya, you'll walk us through what makes your property better, different, or simply more suited to a certain type of guest than the alternatives. The more specific, the better.

We want to understand why guests have chosen you in the past. What they mention in reviews. What they tell your reservations team. Why they come back. Why they choose one room or package over another.

And even what you're not. Why does someone choose another hotel instead? Which guests are simply not a good fit? We can build advertising around who you're not trying to attract, too.

We prepare a shoot brief that captures what makes staying with you different

Don't worry — we're not expecting your GM, chef or front desk team to memorise a ten-page script. The brief is prompt-based.

Our team prepares tailored questions and scenarios that let the people behind the property speak naturally about what guests experience, why things are done the way they are, and what makes the hotel worth choosing.

That might be your GM explaining why the property feels different. Your chef talking about where dinner comes from. A bartender making the drink guests keep mentioning in reviews. A guide showing what happens twenty minutes beyond the hotel gates.

You don't need professional actors. In most cases, the people who actually create the experience are far more convincing.

We capture the property across the experiences that actually make guests want to stay

Our production team comes to the property with professional video and photography equipment to build a large library of content specifically for advertising. We're not coming out to make one two-minute hotel film and disappear.

We move through the moments that actually make up the stay: rooms, arrival, breakfast, dining, pool, beach, wellness, activities, property details, staff, destination, views, service, sunset — and the unscripted moments in between that make the hotel feel like your hotel.

One production should give us enough variety to build completely different advertisements around completely different reasons someone might choose you.

Our team edits the video ads in your branding and style

Our editors create a distinct look and feel for your advertising — typography, motion, captions, sound design and graphic elements that complement the property rather than making every hotel we work with look identical.

Where you already have established brand guidelines, we work within them. You'll review the initial creative direction before that style is rolled out across the wider campaign.

Typically we develop the first set of ads and establish the more complex elements of the creative system first. Once approved, that becomes the editing framework for the property — so multiple editors can produce fresh variations while staying consistent with the style you've already signed off.

We put significant resources into managing your campaign day to day

Our paid-media and growth team work inside Meta Ads Manager to monitor and optimise the campaigns and make sure your budget is being spent as effectively as possible.

That means looking beyond whether an ad simply generated a cheap click. We're watching which audiences are responding, which creatives are holding attention, which angles are producing booking intent, which campaigns are becoming expensive, where frequency is climbing, which ads are fatiguing, which offers are working — and where money should move next.

Advertising performance changes constantly. Your campaign shouldn't be something an agency launches and then checks again at the end of the month.

We report on results every week, with a monthly performance review

You'll receive a weekly performance check-in with the key campaign data and what we're seeing, along with a deeper monthly review of performance and strategy.

Those deeper conversations are where we look beyond surface-level advertising metrics and start making commercially driven decisions. A lower cost per click does not necessarily mean a better campaign. A lower cost per enquiry does not necessarily mean a better guest.

Two campaigns producing the same number of bookings can have very different value to the hotel. If one is attracting short, entry-level stays while another produces longer stays, higher room categories or packages, we may deliberately move budget toward the campaign that looks more expensive inside Meta.

The objective isn't to win a dashboard. The objective is to generate profitable hotel revenue.

We shoot with every ongoing client every three months — at least

One thing you learn quickly from running video advertising is that even great creative eventually gets tired. The same audience sees it repeatedly, attention drops, performance softens — and a campaign that worked brilliantly six months ago may no longer have enough fresh ammunition.

So ongoing Veya engagements are built around regular creative refreshes rather than expecting one content shoot to feed the advertising forever. At minimum, we plan a new production cycle every three months. Properties with higher spend, major seasonal changes or a heavier campaign calendar may need it more often.

That might mean a new campaign around summer, honeymoons, festive travel, wellness, food, families, shoulder season, a new villa, a new experience — or simply finding a better way of selling the same stay.

The campaign tells us what creative we need next. Then we go and make it.